What is the difference between a PRIMER™ and an Activation Guide™?

A PRIMER™ course is a short, self-guided online course that is meant to ‘prime’ a learner on a specific topic and is designed to be completed in 20 minutes or less. This approach is ideal if you want to prime or refresh a specific audience on a particular topic. An audience could be incoming executive board members, Recruitment Counselors, or new members. 

An Activation Guide™ is a three-prong approach to customized education on a particular topic. This guide includes a 3-4-minute video on the topic (from one of our team members), discussion questions, and practical ways to “activate” or start the discussion within your chapter and with various stakeholder groups. If you are looking for a low-cost alternative to an educational program (that you can use as many times as you want), this is a great option. 

Other Commonly Asked Questions (CAQs)

  • Can we include these in a strategy package?

    Absolutely - but don't pre-buy them on the website . Our team will work with you to identify a financial investment that makes sense for your organization. From there, we will email you the information to access the PRIMER™, Activation Guide™, or both!

  • How would be use an Activation Guide™?

    The Activation Guide™ has all the information you would need to host an impact program and comes in the form of a PDF. There are no powerpoint slides or facilitator instructions - it's purely discussion based and will be most effective with groups of 30 or less. You can also create smaller groups or use a pair-and-share approach to create more personal conversation. Your job is to solidify the "who", "where", and "when". Then distribute the video to your intended audience (or play it on a shared screen) and facilitate a discussion using the questions. You can also ask your Advisor, an alumnae, or a staff member on your campus to co-facilitate or lead the discussion.

  • What if I don't see the topic I am interested in?

    No worries - we'll build it out for you! Turnaround time can be anywhere from 4 - 6 weeks depending on the topic and scope. Email us at to talk further.